Mako and Manta Underwater Campaign

ASIWO — Full Product Campaign (Mako & Manta)

Project Objectives

Develop and execute a full-scale content campaign for ASIWO, positioning their underwater propulsion systems as both accessible lifestyle products and high-performance adventure tools.

The objective was to create a complete visual ecosystem — from launch commercials to social media content — designed for multi-platform use, including online campaigns, billboards, and retail environments.

Project Scope

Creative Direction

Lead the overall creative vision and storytelling across both product lines:

• Mako — a fun, family-oriented electric water scooter designed for kids and casual users

• Manta — a high-performance underwater propulsion system built for advanced users and divers

Develop two distinct yet cohesive narratives:

• playful, accessible, lifestyle-driven storytelling for Mako

• cinematic, powerful, and immersive storytelling for Manta

Production

Execute a large-scale production with a crew of 8, combining efficiency with high-end output.

Core Team

• Creative Direction & Director: Timo Nieswandt

• Producer: Felix Steinreiber

• Second Shooter

• Models & on-set support team

Mako Production (Family / Lifestyle)

Shot in Split, Croatia, focusing on a family-oriented narrative.

Featuring:

• 1 child model

• 1 mother

• dedicated model scout and on-set support (ensuring safety and performance, especially for the child)

Capture:

• playful water interaction

• ease of use and accessibility

• emotional, family-driven storytelling

Manta Production (Performance / Diving)

Shot 2 days later in similar coastal environments, shifting the tone toward high-performance underwater exploration.

Featuring:

• Aneta Kernova

• Felix Arnold

Capture:

• professional diving sequences

• underwater propulsion and movement

• cinematic underwater perspectives

Technical Execution

Operate across multiple disciplines:

• Cinematic shooting (Sony FX3 + professional lenses)

• Underwater cinematography

• FPV drone operation

• Dynamic tracking and movement

Ensure a consistent high-end visual standard across both productions.

Post-Production

Edit and structure a full suite of deliverables including:

• launch commercials

• high-end brand films

• social media content

• cutdowns for advertising and retail use

Apply cinematic color grading and sound design to enhance clarity, impact, and brand identity.

Optimize all formats for multi-platform distribution — from digital to physical placements.

Results

The campaign delivered a complete content ecosystem for ASIWO, supporting product launches across multiple channels.

The dual storytelling approach allowed the brand to target both entry-level consumers and advanced users, expanding its positioning within the market.

The production demonstrates the ability to manage large-scale commercial shoots, combining creative direction, technical execution, and multi-format delivery at a high level.